Telecoms giants Globacom has ended their sponsorship of music talent
show Naija Sings, preferring to throw their full weight behind new show
The X-Factor.
According to information on Globacom’s website, the show was ‘aimed
at discovering, developing and rewarding Nigeria’s brightest and boldest
musical talents’, but it seems the objective has not been thoroughly
met.
Globacom is known to support a wide array of entertainment programmes
including; the annual Ojude Oba festival in Ijebu-Ode and the Ofala
festival in Onitsha; CNN’s International weekly half-hour magazine
program, African Voices, and a series of other events and shows.